Posting a video to Instagram, Beckham said “I am so, so excited. I can’t wait to share, I cannot believe it’s finally here – I’ve been working on this secret project for a long, long time.”
The digital-native brand will be sold through victoriabeckham.com and will have it’s official launch during London Fashion Week in September.
Former Spice Girl took us behind the scenes of Victoria Beckham Beauty shoot. In one image she is seen with under eye gel mask captioning with: “Prepping skin on set. #VictoriaBeckhamBeauty #CleanBeauty #NotPerfect.”
Her choice of hashtags could be an indication that the upcoming project will focus on natural skincare that celebrates raw beauty.