Baby Phat is back! A very Happy International Women’s day indeed!
Kimora Lee Simmons Leissner, designer, model, and entrepreneur, celebrated our day by announcing the return of streetwear brand Baby Phat. Leissner broke the news at a UN Women and Gender Innovation Coalition for Change today. According to WWD, Leissner spoke of her personal mission to champion equality and representation for women, especially of women of color. (Can I get a hell yeah?) “That’s always been my message, but it’s never more relevant than it is now,” said Leissner.The mogul said she was inspired to bring the brand back by her two daughters, who are 16 and 19.“Over the past several years, we realized the brand resonates with people and lives deep in their souls,” said Leissner to WWD. ” She said women at that age have a “need for messaging” that Baby Phat once projected. (Meaning inclusivity for all women who wanted Leissner’s brand of female cool.)
While she declined to answer how the brand was purchased, we can expect to see new lines and a possible launch collaboration as early as this summer.