After a year of digital initiatives for Copenhagen Fashion Week, as well as same for most fashion weeks all around the world due to the COVID-19 pandemic which started late 2019 and run all through 2020… the world is finally beginning to get a hang of the situation and so in the fashion industry, fashion as we know it is gradually returning to normal.
And so in the case of Copenhagen Fashion Week, the event is set to return physically in August this year for the SS22 season, along with trade fairs Revolver and CIFF.
CFW will return to the Danish capital from August 10-12, while Revolver and CIFF will take place from August 11-13.
CFW CEO Cecile Thorsmark said in a release: “We are very much looking forward to welcoming everyone back to a physical fashion week, where we will of course still continue the many digital initiatives that the last year has given rise to. However, the value of being able to meet again and fill our wonderful city with creative expression is something we all really look forward to.”
Even though the Copenhagen Fashion Week doesn’t yet attract huge number of visitors as other leading fashion weeks, nevertheless the event is quickly gaining popularity as a hotspot for upcoming Scandinavian brands and an epicentre for sustainable fashion innovations.
This latest news comes after Copenhagen Fashion Week (CFW), like so many other fashion events in the past year, was forced to host digital iterations in place of physical shows due to Covid restrictions.
In August 2020, following the first wave of the pandemic when rules in Europe had eased, Copenhagen Fashion Week (CFW) launched a hybrid physical-digital format mixing prerecorded videos with live events.
But in February, Copenhagen Fashion Week (CFW) was forced to go fully digital due to the worsened Covid situation in Europe.
More than 30 fashion labels presented their new collections during the event, which also featured talk shows, the H&M Studio fashion show, and the new sustainability competition from Zalando.
Commenting on the upcoming show, organisers said: “The Copenhagen Fashion Week (CFW) organisation and trade fairs naturally follow the authorities’ recommendations in relation to Covid-19 and will be taking all necessary precautions in the planning and execution of the SS22 edition.”