It is certain that London Fashion Week 2020 will be taking place online. The official website for London Fashion Week is not yet opened even though the event launches in 2 days time.
This will be the first digital fashion week that London will be hosting, and it is meant to create a sole, gender-neutral, digital-only event.
Bringing the fashion community together, the platform hosts exclusive multimedia content from designers, creatives, brand partners, media, retailers and cultural institutions enabling collaboration and bringing together fashion, culture and technology. This new digital experience will work as a global meet-up point, offering interviews, podcasts, designer diaries, webinars and digital showrooms, providing the opportunity for designers to tell their stories and share their experiences from the last few months.
GQ editor-in-chief and British Fashion Council board member Dylan Jones speculated recently that the pandemic and the closure of physical stores will have a dramatic impact on the fashion industry and consumer habits, predicting that few of the stylists at Fashion Week will be debuting entire collections. In May, the British Fashion Council launched a £1m grant to help the fledging industry cope with the pandemic restrictions.