Omani brand just lit up London Fashion Week

The focus was on gem colours of ruby red, blue and yellow sapphire and emerald green. The gowns themselves were rich in detail – think feathers, embroidery, embellishment, tulle and organza.

The brand was established in 2015 in Dubai by Mousa Al Awfi as a destination for women who love glamour and style that transcends trends and generations – they also have a showroom in Muscat.

Focusing on gemstones and everything that sparkles, the collection was filled with decadent pieces that showcased the brand’s intricate approach to design with some high-fashion signatures often seen in their couture lines.Elegance is at the core and creative director Ryan Pacioles has a good eye for silhouettes and gowns.

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