Power of Social Media: Taylor Swift Joins TikTok and Instantly Sold Out

Ever think social media is a complete waste of time? Tailor Swift might have had the thought too until she joined the popular social media video blogging platorm TikTok and instantly her dress sold out.

Taylor Swift Joins TikTokAnd Her Dress Instantly Sells Out

The singer’s first-ever post on the app sees her lip-synching to Dave’s “Screwface Capital” while re-creating iconic fashion looks from some of her nine album releases. For her 2020 album Folklore, for instance, she sports a white, off-the-shoulder dress that totally fits into the cottagecore theme. For 2012’s Red? She wears a sleek black turtleneck and, yes, a bold red lip. But it’s her sunny yellow floral dress from Reformation, the “Joyce” dress, that harkens back to her 2008 Fearless days that currently has the Internet abuzz—in fact, it instantly sold out after she wore it.

Soon after Swift wore the dress, which retails for $218, it swiftly sold out in all sizes—so good luck getting your hands on it. The good news, however, is that it’s still available in other colorways, such as a solid off-white or in a cherry print. This isn’t the first time a fashion or beauty item has gone viral on TikTok, but with a megawatt star like Swift wearing it on top of that, the summery dress may just become the most hard-to-get item of the season. Maybe you’ll be able to score it once fall arrives—then you can pair it with a Swift-style cardigan.

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